HOME | ADS | ALLEYS | CEMETERIES | COBBLESTONES | FORGOTTENSLICES | LAMPS | NEIGHBORHOODS | SIGNS | STREET NECROLOGY | STREET SCENES | SUBWAYS & TRAINS | TROLLEYS | YOU'D NEVER BELIEVE YOU'RE IN NYC | LINKS | FORGOTTENTOURS | SEARCH | FORGOTTENSTUFF | QUEENS CRAP | FRANK JUMP'S FADING ADS | OUT OF TOWN | BOWERY BOYS | ALL CITY NY | LOST CITY | VANISHING NY | LONG ISLAND ODDITIES | FNY THE BOOK/ERRATA | CONDENSED POP


Believe it or not Forgotten NY does get complaints. Well, one or two once in awhile. Many of them concern FNY's stuck-in-1999 design. To your webmaster, RSS sounds like an auto parts store and twitter is what birds do. Others complain about underrepresentation of some neighborhoods. I will plead guilty in this -- in ten years, there are still some areas that I have not been with a camera, and there are some that I seemingly visit again and again. There are reasons for this. When I visit some neighborhoods, their Forgotten aspects are so numerous that I simply did not see all of them on previous visits. Our feature today is set in three neighborhoods -- Greenpoint, Blissville and Sunnyside -- that have all been covered by FNY before. Yet, when I walked the route that connects all three, I found numerous aspects, nuances and structures that I had not yet noticed. That is the mission statement of FNY, after all.
Greenpoint Avenue shows up on maps of Williamsburg (the city it was part of until it became part of Brooklyn) and Queens as far back as the 1850s, and it has been called Greenpoint Avenue on both sides of Newtown Creek going back to the mid-1860s. Unlike, say, Flushing Avenue and Bayside Lane, Greenpoint Avenue does indeed traverse the neighborhood it is named for. In Brooklyn, Greenpoint Avenue has been called L Street and Lincoln Street (it is in Greenpoint's sequence from Ash to Quay) as well as National Avenue before Brooklyn nabobs settled on Greenpoint Avenue. And, while other lengthy NYC routes such as Broadway (Manhattan-Bronx), any of Manhattan's lengthy north-south numbered avenues, or Brooklyn's Fulton Street or Brooklyn-Queens' Atlantic Avenue, Greenpoint Avenue never really does change personalities along its route. While it's more commercial here, more residential there, more industrial there, it is resolutely gritty from the East River to where it completes its run at Queens Boulevard in Sunnyside.
And, it doesn't end there -- it merely changes its name to Roosevelt Avenue and runs to a shopping mall at Northern Boulevard and 156th Street in fab Flushing. You can walk or drive along one route from the East River to Flushing!

Greenpoint Avenue begins traditionally, for Brooklyn, at a waterfront setting that is blocked to the public, and a metal wholesaler.
After the Giuliani administration decommissioned thousands of fire alarms because of pranking in the early 1990s, the alarms, and the streetlight-mounted lamps that marked them, many are now deteriorating and being allowed to collapse. I intend to do a full history on them in the future but here's a dead alarm and lamp at the western end of Greenpoint Avenue.

25 Greenpoint Avenue, between the river and West Street, appears unchanged for decades; I suppose door #1 is for the ground floor and door #2 for the upper floors. The first door has its own knocker. The changes to #23 are more recent, but it still has its stained-glass house number. Is that a spittoon?
ForgottenFan Denise Reinecke: No, that's a milk can, used for rail transporting of milk.
"Look on my works, ye mighty, and despair." West Street south of Greenpoint can have books written on its dystopian deterioration. It resembles NYC in a future age, after its abandonment due to nuclear fallout, rising water levels or the cancellation of whatever show Conan O'Brien is hosting. Many of the buildings were part of the Greenpoint Terminal Warehouse, which burned down in a suspicious fire in 2006.
At Greenpoint and West Street is the Red Star Bar, a sports bar one block west of Greenpoint's new tavern and restaurant row on Franklin. Outside are some sneakers on wires and neo-neon. The Greenpoint Gazette had a favorable review.
I'd like some input from some local Greenpointers about why the burned-out stable opposite the Red Star has a newish lit red-and white sign on it.
Miss Heather: The burned out stable used to be a restaurant called Paloma. It caught fire on election day last year.
Pencil Man
From the ForgottenBook: Eberhard Faber, the scion of a Bavarian pencil producing family, arrived in the USA from Germany in 1848, and after his first Manhattan factory burned down in 1861, he relocated to Greenpoint in 1872; the Faber company moved to Pennsylvania in 1956. The manufacturer is recalled by a large sign facing the East River painted on its original building at 37 Greenpoint Avenue at West Street, and by the huge yellow terra cotta pencils on its newer Art Deco building next door at Franklin. The pencil factory itself, on Franklin Street, is recognizable by a distinctive yellow star-in-diamond symbol.
Other Faber holdings in the area can be recognized by the star-in-diamond symbol.
More pencils: Dixon Mills, Jersey City
I was drawn to CoCo 66, another restaurant on Greenpoint between West and Franklin, by its retention of an ancient neon sign. According to New York Magazine, it was earlier a woodworking shop, but the sign looks as if it has been here awhile or CoCo 66 owners brought it from elsewhere.
It is sometimes hard in NYC to distinguish true ancient signage from movie props that were made to look that way. I have been taken in in the past, for example, by markings that can still be seen on Greenpoint Terminal Warehouse buildings (see above). So, I can't be sure if the "Walsh Shoe Factory" sign here on Greenpoint Avenue's south side just west of Franklin is the McCoy or not. If it isn't, it certainly is a good reproduction.
"Brouwerij Lane," apparently a takeoff on both Bowery Lane and the Dutch brouwer or brewer, is slated to be a new craft beer store on Greenpoint Avenue. Miss Heather reports that it will be a "beer spa." Apparently you will be able to buy beer and get a massage here in the same place. Liquor will be unavailable -- NYState laws prohibit the sale of beer and liquor in the same store.
One of Greenpoint's most fascinating structures is at the corner of Greenpoint and Franklin, the 1895 Mechanical and Traders Building, described thusly in the AIA Guide to New York City:
Brooding but glorious Renaissance Revival in Pompeian red terra-cotta, brick, and rock-face brownstone, with grand pilasters crowned by fantastic Composite capitals. Savor the terra-cotta frieze among other riches adorning this lovely building.
The building now hosts offices of the Polish-language newspaper Nowy Dziennik, or New Day.
Two newish restaurant/bars are catercorner from each other at Franklin and Greenpoint Avenues, Alligator 2 (left) and Pencil Factory, named for the actual former one across the street. (March 2009 -- bars seem to change their names every couple of years as they pass from owner to owner).
The stretch of Greenpoint Avenue between Franklin Avenue and Manhattan Avenue is relatively unchanged for over 120 years. According to Greenpoint USA, in 1887 developer James Sparrow built this row of 21 four story brick houses ... prior to the construction, this was the place where the circus pitched their tents when they came to town.
The ancient "Syrup of Figs" painted sign, that was long ago superimposed over an older ad, has long been a fixture here despite getting a good deal of sun. The mild laxative is still used, though it was much more popular between about 1870-1920.
118 Greenpoint is a new condo conversion, a welcome occurrence in a city that has seen more than its share of teardowns. This has been slated to be the venue of a reality show hosted by rapper 50 Cent -- I wonder what became of that project.
Greenpointers: here's your freakin' Landmark District!
(Actually the vast majority are proud of the status.)

Live Poulty Slaughter, adjoining the new condo, is not the name of a postpunk Greenpoint band, it's an actual slaughterhouse and, as the graiffito says. "this place stinks."
Under its current incarnation, the slaughterhouse is called New Lee's Live Poultry Market. One recent morning, a man working there named John Chen stood outside the building in a white coat as another man loaded a cargo van with paper bags containing slaughtered birds bound for Chinatown. Pointing to the recently hosed-off sidewalk as evidence of the establishment's cleanliness, Mr. Chen said of the long-established business, "You can't expect you come in and we move out." NYTimes
In The City in downtown London, England, there is an actual street called Poultry (just Poultry, not Poultry Street) probably named for a former preponderance of slaughterhouses there.
The low-rise Polish and Slavic Federal Credit Union building allows a glimpse of St. Anthony of Padua Church on Manhattan Avenue (left) and St. John's Evangelical Lutheran Church on Milton Street (right). This building turns up in very old photos of this stretch, but I don't know its original use. The organization was founded in 1976 to aid recent immigrants to whom banks would not extend credit; this branch opened in 1981.
I'm amused that catering hall Polonaise Terrace is on the same block as a slaughterhouse, but that's Greenpoint Avenue. RIGHT: Polamer, a local tax office that sounds like a synthetic material. Plenty of local businesses' names begin with the prefix Pol-.
Manhattan Avenue was named somewhat late in Greenpoint timeline -- it was called Union Avenue in the mid-1800s and Ewen Street further south; by Brooklyn's consolidation, it was Manhattan all the way. I'm somewhat amused by the name, since I'm sure -- and I'm sure you can't either -- imagine a street in Manhattan called Brooklyn, Queens, Bronx or Staten Island Avenue.
The Beaux-Arts bank on the corner is now part of the huge HSBC conglomeration. But what bank was here the longest? ABOVE RIGHT: Unusually there are a 1910s-era and 1960s-era fire alarm on the corne. The old one has now become a de facto wastebasket. ABOVE RIGHT: For most of its length Manhattan towes such as the Citicorp building can be seen looking north up Manhattan Avenue, but the avenue takes a slight jog here. Note the old American Theatre, which became the Chopin, then a Roy Rogers, Popeye's, Burger King and now a Starbucks, in the backgound. Just about every genre of American fast food has occupied the American Theatre.
ForgottenFan Chster Klyn: The bank on the corner of Greenpoint and Manhattan was the old
Chemical-Corn Exchange Bank.
American Theatre: 1922 view
LEFT: the Greenpoint Avenue entrance to the American/Chopin has been fierecely renovated over the past decade. It is now home to Qwest Diagnostics and (I think, still) Club Exit.
RIGHT: the IND Crosstown line (presently, the G train) has run subway service in Greenpoint as far south as Nassau Avenue since 1933; the remainder of the line, connecting with the IND A/C at Hoyt-Schemehon and the F at Bergen Street, opened in 1937. To ride the line is akin to opening a time capsule, as most of the original 1930s tiling is still present, and R46 cars, which were built in the early to mid 1970s, are still on the tracks. Because the line does not go to Manhattan, the MTA treats it like a stepchild with the G being the first in line for cuts during difficult economic periods. Many of the stations, especially in Queens, have water and rust damage.
I can't think of any really famed Chinese or Chinese-American musicians except Yo-Yo Ma, but that's on me -- fill me in. I liked the sign since it uses the somewhat kitschy ITC Souvenir Bold typefont. The font was first originated by designer Morris Fuller Benton in 1914 and redrawn for Photo-Lettering/ITC by Ed Benguiat in the 1970s. (Benton also drew Franklin Gothic Bold, one of the fonts used for this website). RIGHT: hand painted Temkin Carpets sign at Leonard and Greenpoint Avenue.
Leonard Street: Income taxes, and another Pol-prefixed place, this one dispensing notary service, money orders, etc.
I am going to say something now that will appear chauvinistic, but isn't really at least in my opinion. I'll direct it at ForgottenFans who learned English relatively late in life. Did you find, when you spoke only your first language, that English looked totally incomprehensible and you weren't confident at all about ever being able to understand it? I feel that way when looking at Polish or other Eastern European languages, with all the J's and Z's.
I'm heartened by Fernando Lamas' comment about his accent, something like, "my accent means I speak two languages and you only speak one."
At Eckford Street and Greenpoint Avenue. While Greenpoint has not been a slum in recent memory it does have pockets like this, and the places seen near the river, that look unchanged for decades, and unlikely to ever improve.
Your webmaster has lived in Bay Ridge, Flushing and Little Neck, but I do have a somewhat sketchy Greenpoint history. When I was in high school in the Super 70s we were in a bowling league that played at a now-vanished without-a-trace lanes at Moultrie and Humboldt Streets (now Greenpoint Wood Exchange) and, when we weren't tooling up Kent Avenue to Greenpoint in a Dodge Ram van, we took the GG (as it was then) and hauled our bowling balls and shoes up Greenpoint Avenue, past the sewage plant to Moultrie, where we walked a couple blocks south to the lanes. Unfortunately I remember nothing at all about the lanes -- I'm a total blank.
ForgottenFan Chester Klyn: The bowling alley was named "Greenpoint Bowl." Really original, huh! It looked like a factory with no windows on the outside and was in a seedy part of Greenpoint. It was where my friend and I bowled. The shack on the corner of Eckford and Greenpoint was a Taxi Meter and Speedometer repair shop. My Uncle Stanley lived just up the block on Eckford.
Flash forward a decade or so, and in college three of my pals lived in Greenpoint so I thought I would, too. I obtained an apartment for $275 a month at 193 Green Street. I was young and did not thoroughly vet the place, which was a mistake. It had a single electric outlet and the bathtub was in the kitchen. (This was not unusual for the area: my friend Brian rented a place in a backhouse at 14 North Henry that had a toilet and shower stall adjoining the kitchen.) Well, I managed to maneuver my way out of the lease and lived in Bay Ridge until 1993.
Though Greenpoint's downtown area is bustling and busy and has its pockets of sophistication, like the Polonaise, you are also quite likely to see a big tractor trailer trundling up Greenpoint Avenue full of rusted wrecks heading for the auto salvage shops in East Willieburg. RIGHT: at Eckford. Astrology and psychic purveyors are still a multimillion-dollar business at this late date, despite the fact that planetary positions in the heavens have absolutely nothing to do with human personalities, and the fact that there is no fixed future at all -- present events determine what the future is. Why people believe this clap-trap is beyond my ken. And if you're female, it should be beyond your Barbie.
McGuinness Boulevard, Greenpoint's connector to Long Island City via the Pulaski Bridge over Newtown Creek, was created in 1964 when all the buildings on the east side of Oakland Street were knocked down and the roadway turned into a 6-lane pedal to the metal road connecting the Pulaski with the Brooklyn-Queens Expressway. The road was renamed for Democratic alderman Peter McGuinness (1888-1948) who, according to legend, coined the term "Garden Spot of the Universe" as Greenpoint's moniker. McGuinness testified in the Seabury investigation that revealed Mayor Jimmy Walker's corruption and forced his 1932 resignation, paving the way for the Little Flower.

Crossing McGuinness Blvd. you quickly come upon a large complex of brick buildings on the south side of the street between Newel and Jewel Streets, each bearing multiple terra cotta "Leviton" signs. This is the old Leviton electric works factory built in the mid-1910s for the company, which originated in 1906. Though Leviton moved out several years ago and is now in Little Neck, of all places, the signs remain. The factory now houses a number of industrial concerns.
Information on street names in this part of town is hard to come by, but three consecutive streets are named Newel, Diamond, and Jewel and have been since the mid-1850s at least.
Pointview Deli, Greenpoint Avenue and Provost Street. Signs point to a "nature walk" north on Provost, which I assume is along Newtown Creek; I didn't have time to investigate it. Sometime soon.
Business picks up as we reach Humboldt Street, where the telltale stench informs us about the massive Newtown Creek Sewage Treatment plant. Actually I always find the one in Sheepshead Bay on Knapp Street much more odiferous. Across the street, forklifts picking up garbage and putting it down at Michelman Iron Works, whose motto is Steel Is Beautiful.

Greenpoint Avenue and Russell Street. Your opinion is as good as mine. Possibly participants of the great Cow Parade of 2000 that decided to hang around.
Monitor Street is named for the USA's first ironclad seaborne vessel, the Civil War-era Monitor, built at Continental Iron Works by engineer John Ericsson, who has a monument dedicated to him in McGolrick Park three blocks to the south. After its launch from the pier at Quay (pronounced key) Street, the Monitor engaged the Confederate States' Merrimac at Hampton Roads in 1862.
Anaerobic Digestion Boobs
Well, we've seen the udders ... here are the boobs ...

These somewhat disturbing objects at North Henry Street are called digester eggs. Through a process called anaerobic digestion they reduce the volume of sludge (what's left of sewage after debris and liquid are removed) by nearly half. The egg shape is a space-efficient and minimal maintenance European design. The green thing in between the eggs is an elevator, in case you want to see what's going on up there.
In the 1960s the oil refineries moved out of Greenpoint and the sewage treatment facility moved in. When the current upgrade is completed it will feature twelve of these eggs, to give an idea of its size. To this day it is a source of various pungent odors which, to your relief, current Internet technology prevents me from presenting here. The fact, however, is that the facility has cut down on the amount of raw sewage flowing into the East River and has brought some amount of government attention to the environmental situation in Greenpoint. So it is a lesser evil than the refineries. Alex Reisner
What is underpublicized is that the "nipples" at the boobs' apices house guard stations. The wardens are ordered to shoot to kill any native Greenpointers who are attempting to flee over the JJ Byrne Memorial Bridge. Nevertheless, helpful signs for bicycle riders are posted. I'm kidding.
Before Greenpoint Avenue leaves Brooklyn, there is one more site to see: the massive concrete warehouse known as the Miller Building. A glance up Kingsland Avenue reveals the Citicorp Building, which looms ever closer as we approach Queens. And, a short walk up Kingsland will grant you a rear view of the biggest boobs in Brooklyn.
I used to think Kingsland Avenue was a Brooklyn tribute name, but according to Brooklyn By Name it commemorates Ambrose Cornelius Kingsland (1804-1878), a Whig NYC mayor (1851-1853) and sperm whale oil merchant, of which Greenpoint had a number. Kingsland appropriated funds during his term that went toward the construction of Central Park. The Bronx' Kingsland Avenue is named for him, as well.
A descendant, William Kingsland, (d. 2006) was a "walking city gazeteer.
Please let me cross over! Greenpoint Avenue in Queens on Page 2.
HOME | ADS | ALLEYS | CEMETERIES | COBBLESTONES | FORGOTTENSLICES | LAMPS | NEIGHBORHOODS | SIGNS | STREET NECROLOGY | STREET SCENES | SUBWAYS & TRAINS | TROLLEYS | YOU'D NEVER BELIEVE YOU'RE IN NYC | LINKS | FORGOTTENTOURS | SEARCH | FORGOTTENSTUFF | QUEENS CRAP | FRANK JUMP'S FADING ADS | OUT OF TOWN | BOWERY BOYS | ALL CITY NY | LOST CITY | VANISHING NY | LONG ISLAND ODDITIES | FNY THE BOOK/ERRATA | CONDENSED POP
erpietri@earthlink.net